Coors Light Released New Beer-Flavored Ice Pops

Coors Light has been one of our favorite beers for a long time now. There is nothing like cracking open a cold one and watching the game, right?

This latest innovation will make that process even easier. Of course, we must mention that this invention is non-alcoholic.

So, what has Coors come up with? They are called Coors-icles. You’ll get to kick back and enjoy all of the ice-cold refreshment that comes with March Madness, without the hangover.

The games can get pretty intense and it is important to be able to keep your cool at all times. That’s where the Coors-icles come into play. We must also mention that these Coors-icles are not going to be available for long. They will only be available to the general public for a limited time.

Once March Madness is over, these boozy popsicles will become a thing of the past. They are being sold in six packs for $20.23, which can be purchased at shop.coorslight.com. You will need to make it quick, though. Supplies are limited and it is a first come, first serve situation.

If you are not looking to make an online purchase, you may be fortunate enough to find them at your local bar. According to a press release, Coors has distributed them to 800 different locations around the country. Our excitement has only increased as we have learned of the competition that the company is launching. 100 beer and basketball fans are going to be given the chance to win Coors-icles of their own.

After the final buzzer has sounded on the NCAA championship game, the winner will be announced. We are definitely looking forward to that. “Every point, slam dunk, assist and block puts you on the edge of your seat, but a taste of a Coors Light Coors-icle will bring you back to a moment of chill,” says vice president of marketing for Molson Coors Beverage Company Marcelo Pascoa in the press release.

“We’re making sure that fans watching the games at home or bars nationwide can cool down with a Coors-icle.” they added. The company has even teamed up with college basketball legend Dick Vitale for an awesome ad: